Updated 01/31/2013 - Remove
now bankrupt Adbrite and incorporate as list of Adbrite alternatives.
Updated 02/09/2013 - Add B4PSAds.com info.
Updated 05/15/2013 - Update Chitika Information.
Google AdSense is
in order to allow Google's servers to show context sensitive
advertisements (Google Adwords). The left hand side of this page shows an example of a Google AdSense skyscraper displaying
a text or image ad.
Google's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their sites.
They are either denied from joining the Google AdSense program in the first
or in a situation that is becoming more and more common
do not wish to do business with Google. A number of publishers are also finding
their Adsense accounts are being disabled for reasons that are completely beyond
their control. The problem is that most of the alternatives to Google's Adsense
are pretty useless. Most of the good adsense alternatives (such as doubleclick) are only
interested in very large volume customers and so are not interested in the
little guy with his blog who wants to earn a small income on the side. For this
reason I have compiled my Top 10 alternatives to Google's Adsense that are ideal
for the small time publisher. This site provides an updated list of the best
monetization programs that are available to webmasters.
Chitika (pronounced CHIH-tih-ka) is the industry's
leading alternative to Google AdSense both in terms of
Revenue and Size of Network (with 200,000+ active publishers
Chitika was founded in May 2003, is based in
Massachusetts and is closely tied with Yahoo as witnessed by
this May 2013 press release. In fact, when Yahoo shut down
its Affiliate Program, they referred all publishers to
Chitika began, not as a stand-alone advertising solution
but instead as way to complement existing advertising /
publishing programs through the use of additional Ad Units
which were altogether different from the standard ad boxes,
pop-unders etc that everybody else provided. Instead of
displaying these 'industry standard' advert boxes with text
and image ads that all look the same
Chitika instead provided active boxes that showed
targeted products from different manufacturers. If you ran a
blog for example and discussed a product you might have
Chitika box showing links for this product and
competitors' products. If people purchased these products
you would get paid a commission. This was referred to as
affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a
fully-fledged advertiser service. The eMinimalls initially
evolved into advertising units that would show adverts based
on what people searched for to get to your site (exactly
like Google AdSense). This is subtly different from the
standard keyword driven advertising since it shows ads that
are more relevant to the original intent of your visitors
search. This greatly increases the chance that someone will
click on an ad. This type of advertising is still offered by
Chitika and is a good addition to a site containing
traditional banner ads.
Chitika now goes beyond this, also offering what are
termed premium ads.
Chitika uses its proprietary "Click Prediction"
technology to show select ads when there is a greater chance
they will be clicked on. This is obviously a great way to
improve your revenue.
For advertisers and media buyers,
Chitika is a proven channel for targeting on-line
consumers and qualified buyers. For all publishers,
Chitika is an easy-to-use platform for earning daily ad
revenue. If you visit a site showing
Chitika's ads from a search engine then the
Chitika premium ad unit kicks in showing you ads that
are specific to your searching - otherwise the ad code
falls-back to the page text and finds a suitable ad to
You can find info about their entire ad suite on the
Chitika website but in short:
Linx ad code - an in-text unit Linx ad units
can be run in addition to Chitika's standard ad units
and works best on sites with lots of text content. The
code will scan the page, determine the words which
should net the highest CPCs and underlines them. When
the user mouse-s-over the word, a small, highly targeted
text ad is shown.
Hover ad code - a slider unit Hover ad units
can also be run in addition to the other ad types. It
also targets incoming search terms and in the absence of
that, it targets page content. The unit is a small
window that slides in the frame from the right-hand
Mobile ad code - automatic display of ads on
mobile devices At the time of writing Chitika is one of
the only advertising networks in the world (aside from
Google) whose standard ad code can sense that the user
is on a mobile device and automatically serves a mobile
ad at the bottom of the screen specific to the device
Chitika offers payment by PayPal (with a $10 minimum) or
via Check (with a $50 minimum). Click here to visit
Chitika's website and sign up today.
Bidvertiser is an excellent alternative to
Google and offers some intriguing ad formats including
what they refer to as free design. This lets you specify
the look and dimensions of your text ads. While a useful
feature I have not investigated how well it works but
imagine that while it sounds good on paper it could
result in lower priced ads being displayed. I.e. most
advertisers will probably want to keep control of the
layout of their ads and so turn off support for Free
design ads. All the standard ad formats exist, however,
and the payouts are excellent. Pop-under ads and XML feeds are also
Bidvertiser have also recently introduced two knew
features that can boost your earnings:
As far as I am aware
Bidvertiser is the first affiliate marketer to offer
this seemingly obvious service. As well as paying
traditional CPC for each valid click
Bidvertiser will now track those clicks and if they
turn into valid leads will pay an additional conversion
bonus to the publisher. If your site refers a number of
high value leads this can lead to a substantial monthly
bonus. In many cases this additional bonus can be higher
than traditional CPC earnings.
Revenue Generating Toolbar The second new feature offered by
Bidvertiser is the customized revenue generating
toolbar. The BidVertiser Toolbar allows you to
distribute your own customized toolbar to your website
visitors and then earn money when your users use the
toolbar for searching. The toolbar is fully customizable
allowing logos to be changed, links to your home page
added, useful tools, direct program links etc.
If you want you can download an example
of the toolbar using the link below to try it out.
Bidvertizer pays you either in $100.00 increments by
check or $10.00 increments by PayPal.
They also do not require you to complete
any tax information or provide a social security number.
A relative newcomer to the scene
Infolinks specializes in In-Text Advertizing. That is it
indexes your page looking for keywords and phrases that are
not currently links and converts them into advertizing
links. When a user places their mouse over the link a box
opens up showing the ad. If they click on the link you get
paid. It is very simple and works very effectively. The nice
part is that you can use
Infolinks to compliment an existing advertizing campaign
on your website. For example you can show banner ads with
Bidvertiser and show text links with
Infolinks. Or you can even show text links with both
Infolinks together on the same page to maximize your
Infolinks claims to be leading the industry with the
most relevant in-text advertising links and the highest
revenue share - guaranteed. I am not sure how they
'guarantee' this but having used them for several months I
can attest that their payouts are indeed good compared to
other In-Text advertizing options.
In-Text advertizing is also useful if you
have a site under construction. For example, suppose you
have built a list of links but have not added all the links
Infolinks will parse your page and convert a lot of
these into links. People then think these are part of your
site, click on them and you get paid. The unobtrusiveness
makes it a very attractive way to monetize your site without
inundating and alienating your visitors with flashing
banners, pop-ups etc.
Infolinks has just added a new feature called Related
Tags. Related tags allow you to increase your clicks and
earnings while adding valuable informational tags within
your website's content. The Infolinks algorithm will choose
the best keywords for the page and display them as tags
within the Related Tags cloud. Just like In text ads, when a
visitor hovers over the tags, an Infolinks advertisement
bubble will appear, and each click will award your account
New features are being added by
Infolinks all the time taking them beyond the
traditional highlighted link advertiser. A recent addition
is called the Search Widget add-on. In
Infolinks' words it will "revolutionize how you monetize
your websites". This new ad banner activates when a visitor
originating from a Search Engine (Google, Bing or Yahoo)
arrives at your site. The Search Widget appears for those
visitors only, revealing ads related to their search. This
can result in very high click thru rates.
Infolinks pays you either by
bank wire, Automated Clearing House (ACH) ($400
minimum), or by
($50 minimum). Intriguingly they also offer payment via a
prepaid Mastercard that will be refilled with your earnings
each month. This is an interesting approach to payment and
may be useful for international customers without
PayPal or US Dollar bank accounts. However, the fees for
this prepaid card appear to be fairly steep.
Intellilinks is a similar service to infolinks above but
well worth trying.
Intellilinks specializes in placing organic text links
across an ever-growing network of websites in order to build
rank and traffic for advertisers and increased revenue for
Intellilinks focuses on providing cutting edge
technology, while keeping the network seamless and secure to
bring results to their clients and revenue to their
Dynamic Oxygen are a relative newcomer to the field
having really only started at the end of 2010. However,
they are growing quickly and offer an excellent
alternative to the traditional Adsense route.
Dynamic Oxygen enables publishers of all sizes to
realize their full revenue potential! One of the nice
things being that they are not focused purely on the
high end, very high turnover publishers but instead
cater to sites of all shapes, sizes and popularity. This
also includes most international sites. Unlike many ad
providers that only cater for US or European traffic,
DynamicOxygen supports and pays out for worldwide
traffic making it ideal for non-US based publishers.
In particular they feature:
Benefit from targeted ads with High
eCPM for your ENTIRE traffic.
Get paid for all your international
Enjoy unique ad formats not found
elsewhere, such as Interstitials, Layer Ads, Peeler Ads,
Anchor Ads, and more...
Enjoy timely payments.
DynamicOxygen provide payment via
PayPal, Check or Wire Transfer with $50 minimum payouts.
You can sign up for a no obligation, risk free account and
DynamicOxygen a try by following this
Granted they might not have the catchiest or easiest to
remember URL but
B4PSAds.com are a fairly good alternative
to Google Adsense and for those of you who lost out due to
the AdBrite going bust debacle
B4PSAds.com might offer a
reasonably good alternative there as well.
B4PSAds.com are a
complete advertising solution offering Pay Per Click (PPC)
and Cost Per Action (CPA) to publishers and advertisers
alike. It is very easy to get accepted with
B4PSAds.com, they do not require a US social
security number and approval is typically instantaneous
after validating your email address. They support regular
webpages as well as blogs and news feeds. Some of things
B4PSAds offer include:
CPA Bonuses - They pay you CPA bonuses for
clicks that actually turn into actions for advertisers.
This means you can earn income on both the click itself
and resulting actions.
Hands Free Operation - No longer will you
have to search for the highest performing ads, nor will
you have to pull ads when they run out. Every night, the
B4PSAds system finds you the highest CPM yields, but
then will also rotate to the next most profitable set of
offers when advertisers end their campaigns or go over
budget. This ultimately translates into more earning
potential from your website traffic.
Publisher Control -
B4PSAds includes a full publisher control suite for
you to control every aspect of your ads.
Account Management -
B4PSAds offers real time management of campaigns and
provides details statistics and full accounting ledgers
of historical and month to date (MTD) earnings and
No Fees - There are no administration or
network fees and it costs nothing to join.
Privacy- In a move that may be
critical to publishers in Europe
B4PSAds does not collect or store any personal
identifying information form users that visit your
website. They collect only non-identifying information
required for running the advertising campaigns.
B4PSAds offers payment via Paypal or Direct Deposit.
Minimum payout is just $50 and payment is on an extremely
frequent Net 5. That is by the 5th of each month your
earnings from the previous month will be reviewed and posted
to your account ledger and available for withdrawal. In
addition, in a feature that I believe is unique they offer
the ability for high volume earners (over $1,000 per month)
to withdraw a portion of their earnings early. Did you lose
thousands of dollars because of AdBrite's 3 month vesting
scheme. No worries here, you can withdraw your funds within
just days of earning them. All withdrawls can be direct
deposited by eCheck to your Bank Checking Account or via
one of the current leaders of the small publisher Adsense competition. They have payouts
up to a market leading 85% and unlike a
number of alternatives the cost per click bid values are high enough that you
can earn a decent income. They are also, in my experience, much more tolerant
than Google. Their terms and conditions suggest that you should only place one
copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad
blocks on a single site.
Clicksor also has a big advantage over a
number of the lower ranked alternatives on this site in that
their ads are truly context sensitive. Thus while you can
provide keywords they have technology that will also show
ads targeted to the content of your site. This means your
visitors are exposed to ads of the same subject as they were
searching for when they reached your site and thus vastly
increases the click thru ratio and thus your sites earning
potential. The context sensitive nature also saves you the
hassle of having to specify keywords for all of your sites
and decide in advance what people might be looking for.
The online stats provided by
Clicksor are not perfect but they
are enough for you to keep track of the trends with your site. They also allow
you to add as many sites / domains as you want under a single account. You also
only need the root page of your site approved. Once this is done you can place
ads on all of your sub pages.
The payment schedule with
Clicksor is also
much better geared to the small site owner. In any pay
period in which your earnings exceed $50.00 ($20.00 with PayPal), payments are made either by check
or instantly through PayPal ($20.00 minimum for
PayPal). Revenue totaling less that $50
(PP $20) will rolled into
the following period. The pay period is based on a 15 day schedule so you can
get paid much more frequently. Clicksor also do not require
a Social Security (SSN) or Individual Tax Identity Number (ITIN)
to join and so while this 'technically' does not help US
site owners with their tax liability it does make it much
easier for non US citizens to join up and start earning
That said I have had several reports of
late about Clicksor becoming more picky about who they
accept and rejecting accounts. This is especially true of
sites not based in the USA, Canada or the UK as well as
sites not predominantly in English. I have also seen issues
with their reporting of earnings, especially referrals not
working properly. Thus I have moved them further down the
list but I still recommend you to try them.
Multiple formats available
including text, image and animated ads.
Interstitial Ads (NEW)
Dynamic (DHTML) highlighting
Click here to visit Clicksor's website and sign up
for an account to try it out. There is no obligation and
no fees ever. Note, once you start adding the advert
code to your site it can take up to 24 hours for
Clicksor to get up to speed as it were so initially you
may see some ads that don't appear to be relevant. Once
their contextual engine kicks in, however, the relevance
Ex AdBrite customers note: Clicksor is offering
guaranteed account approval to anyone who had an active
account with AdBrite when they went bust on Feb 1st
Skimlinks' logo is "Unlock the cash in your content" and
in this they do well.
Skimlinks provides you with a highly
automated way to monetize your entire content. They focus on
two approaches, the first is the well known approach of
monetizing phrases on your site by automatically converting
them into affiliate links. The second is somewhat more
unique in that
Skimlinks can take regular links on your site
and redirect them through their affiliate servers. A brief
explanation of how this works is as follows:
You add normal product links to your site.
Your site looks normal to your readers with links
showing exactly where they are going and it doesn't
appear as if it is an advert.
Skimlinks automatically turns this link into an
equivalent affiliate link when a user clicks on it by
redirecting briefly through the
Everytime a user clicks through a product link that
Skimlinks is able to affiliate you earn a commission
The entire process is completely automated. You just add
Exit Junction is
relatively new and, I believe, a spin
off from the now defunct Revenue Pilot. While Revenue
Pilot has stopped running, however,
Exit Junction is
going from strength to strength.
Exit Junction offers a
unique approach to advertising that is compatible with
all the other Ad Networks included Google Adsense. The
key to Exit junction is that they focus on showing ads
to users as they leave your site rather than as they
arrive or as they browse. This approach offers you an
additional way to monetize your traffic and also capture
ad revenue from those that stumble upon your site from a
search engine and then immediately leave.
By adding a small piece of
code to the header section of your site users are shown an
advert as they hit the back button. For example, if a user
came to your site from a Google search and then immediately
hit the back button to return to that search they would be
shown an Exit Junction Ad in between your page and the
Google search and you get paid for this impression. The ad
is directly targeted to the search term that brought the
visitor to your site in the first place. Hence
is an ideal way of complimenting your existing ad services
and so increasing your sites revenue without having to
switch from your current ad provider.
Exit junction also covers all countries.
You get paid for all traffic exiting you site regardless of
They offer fee free payout via Check or
PayPal with earnings of as little as $25 on a monthly basis.
Kontera works in a similar way to
Infolinks above, however, they have been around for much
longer. Traditionally it was hard to get accepted by
Kontera but they seem to have relaxed their restrictions
of late. This is especially true for website publishers and
affiliate marketers that do not have high daily page
Kontera is extremely easy to use. You simply add a few
lines of code to the end of your webpage and within 24 hours
additionally links start showing up on your page that serve
Kontera Ads. While this service does not provide you
with a complete replacement for all your ads, since they do
not provide banner creatives etc., it does provide an
additional way to increase the revenue your site can
generate. The links are context sensitive and relevant so
click through ratios can be very high for well designed
Kontera is nice because it is simply Plug and Play and
it provides an additional revenue stream for your website.
It does not require any additional space or layout
considerations since it integrated directly with your text.
In my opinion the inline text ads also look smarter than a
lot of other offerings.
In May 2011 Kontera started rolling out
additional features designed to maximize revenue and value
for publishers. These represent extensions of what
Kontera do today and are intended to deliver better
revenue and value publishers. The Retargeting offering is
Kontera's Audience Program and leverages their unique
ability to understand and assess user interest via a
semantic engine designed to yield greater revenues for
Kontera's Retargeting presents a unique opportunity for
publishers to earn additional revenues from
Kontera ads that they already serve.
Kontera finds interested consumers on publisher sites
and qualifies their interest by leveraging their Synapse
technology. When they see these users elsewhere on the web
they show them relevant banners and share the revenues with
the publisher where the user first expressed interest.
The value add for the publisher includes:
1) Additional revenue (approximately
10-20% more on average once the entire Audience Program
is fully operational)
2) No technical requirements
3) No change to user experience
4) Ability to participate in an exciting and novel
growth area in advertising
Kontera provides payment by PayPal with a $50 minimum