Google Adwords currently leads
content-sensitive web-based marketing solution for internet
advertizers. By participating in the Google AdWords program
advertizers can have their text, image and video based ads shown
advertisements (Google Adwords). However, a number of
excellent alternatives exist, for example, the left hand side of
this page shows a
Clicksor skyscraper displaying
a text or image ad just like Google Adwords.
popularity also means that it is not necessarily the best
solution for most small advertisers. Many small businesses are
struggling to obtain effective internet advertizing through the
Adwords program. They find that the bid prices (or Cost per
Click) on Adwords can be prohibitively high. This makes
advertizing campaigns extremely expensive and of limited
effectiveness. Hence a number of competing alternative programs
exist that offer much better value for money than Adwords. By
using these programs in place of Adwords advertisers can
significantly increase traffic to their websites for a lot less
In addition to the cost Google Adwords has
very stringent terms and conditions are that mean that many
would be advertisers are turned away. If you are not
satisfied with your Google Adwords experience or are looking for
more cost effective alternatives then take a look at these Top 10 alternatives to Google's Adwords
program that are ideal
for the small time advertiser and business.
Bidvertiser can be a
much more cost effective and useful alternative to
BidVertiser offers some intriguing ad formats including
what they refer to as free design. This lets you specify
the look and dimensions of your text ads and as an
advertiser means that you can design ads that will stand out
from the crowd and so maximize your conversion ratio and
reduce your advertising costs on unrelated clicks. While a useful
feature I have not investigated how well it works but
imagine that while it sounds good on paper it could be
difficult to setup. However, the custom nature of it means
that it probably results in lower priced ads which makes it
much more cost effective for you as an advertiser.
Another great thing about
BidVertiser is that you can use it to drive
customers to your eBay listings. Hence if you are a
major user of eBay for your business then
Bidvertiser may be the perfect solution for
directing customers searching for related items to your
eBay listings. Once you select your eBay item the ad is
created for you automatically with the minimum amount of
BidVertiser includes a complex fraud-detection
system that protects its customers from click fraud,
ensuring that only valid and legit clicks are counted.
Each click is processed online by their fraud-detection
system, using a sophisticated algorithm that is being
constantly updated by the fraud-detection team.
Bidvertiser have also recently introduced two knew
features that can boost your conversion rates and target
As far as I am aware
Bidvertiser is the first affiliate marketer to offer
this seemingly obvious service. As well as offering traditional CPC for each valid click
Bidvertiser will now track those clicks and if they
turn into valid leads will pay a conversion
bonus. As an advertizer this provides you with an
excellent way to track your incoming clicks and monitor
if they successfully turn into effective leads.
Revenue Generating Toolbar The second new feature offered by
Bidvertiser is the customized toolbar. The BidVertiser Toolbar allows
people to distribute their own customized toolbar to website
visitors. This toolbar supersedes other search engines
so placing your ads directly on the search results page
for a fraction of the cost of what AdWords would cost
If you want you can download an example
of the toolbar using the link below to try it out.
Chitika (pronounced CHIH-tih-ka) is the industry's
leading alternative to Google AdSense both in terms of
Revenue and Size of Network (with 200,000+ active publishers
Chitika was founded in May 2003, is based in
Massachusetts and is closely tied with Yahoo as witnessed by
this May 2013 press release. In fact, when Yahoo shut down
its Affiliate Program, they referred all publishers to
Chitika began, not as a stand-alone advertising solution
but instead as way to complement existing advertising /
publishing programs through the use of additional Ad Units
which were altogether different from the standard ad boxes,
pop-unders etc that everybody else provided. Instead of
displaying these 'industry standard' advert boxes with text
and image ads that all look the same
Chitika instead provided active boxes that showed
targeted products from different manufacturers. If you ran a
blog for example and discussed a product you might have
Chitika box showing links for this product and
competitors' products. If people purchased these products
you would get paid a commission. This was referred to as
affiliate marketing in the form of Premium Ad Units (eMinimalls).
Chitika has now progressed, however, into a
fully-fledged advertiser service. The eMinimalls initially
evolved into advertising units that would show adverts based
on what people searched for to get to your site (exactly
like Google AdSense). This is subtly different from the
standard keyword driven advertising since it shows ads that
are more relevant to the original intent of your visitors
search. This greatly increases the chance that someone will
click on an ad. This type of advertising is still offered by
Chitika and is a good addition to a site containing
traditional banner ads.
Chitika now goes beyond this, also offering what are
termed premium ads.
Chitika uses its proprietary "Click Prediction"
technology to show select ads when there is a greater chance
they will be clicked on. This is obviously a great way to
improve your revenue.
For advertisers and media buyers,
Chitika is a proven channel for targeting on-line
consumers and qualified buyers. For all publishers,
Chitika is an easy-to-use platform for earning daily ad
revenue. If you visit a site showing
Chitika's ads from a search engine then the
Chitika premium ad unit kicks in showing you ads that
are specific to your searching - otherwise the ad code
falls-back to the page text and finds a suitable ad to
You can find info about their entire ad suite on the
Chitika website but in short:
Linx ad code - an in-text unit Linx ad units
can be run in addition to Chitika's standard ad units
and works best on sites with lots of text content. The
code will scan the page, determine the words which
should net the highest CPCs and underlines them. When
the user mouse-s-over the word, a small, highly targeted
text ad is shown.
Hover ad code - a slider unit Hover ad units
can also be run in addition to the other ad types. It
also targets incoming search terms and in the absence of
that, it targets page content. The unit is a small
window that slides in the frame from the right-hand
Mobile ad code - automatic display of ads on
mobile devices At the time of writing Chitika is one of
the only advertising networks in the world (aside from
Google) whose standard ad code can sense that the user
is on a mobile device and automatically serves a mobile
ad at the bottom of the screen specific to the device
Chitika offers payment by PayPal (with a $10 minimum) or
via Check (with a $50 minimum). Click here to visit
Chitika's website and sign up today.
A relative newcomer to the scene
Infolinks specializes in In-Text Advertizing. That is it
indexes pages looking for keywords and phrases that are
not currently links and converts them into advertizing
links. As an advertiser this means that you can use
Infolinks to show ads that look like links on a publishers
site. When someone clicks on a link the ad is shown and they
are redirected to your site. In this way you can attract
users to your site without them necessarily realizing they
are visiting an ad. This leads to higher click thru rates
and higher conversion rates than the traditional banner and
skyscraper ads. The nice part is that
Infolinks compliments existing advertizing campaigns and
many publishers run it alongside other ad providers. This
means that as a publisher you can often advertise cheaply on
sites that would otherwise be very expensive for traditional
Infolinks claims to be leading the industry with the
most relevant in-text advertising links guaranteed. I am not sure how they
'guarantee' this but having used them for several months I
can attest that their keyword engine is very good and they
produce very relevant links compared to
other In-Text advertizing options.
of this ad style also makes it more attractive to your
audience since they are not continuously annoyed by flashing
banners and pop ups and instead visit your site in a more
Intellilinks is a similar service to infolinks above but
well worth trying.
Intellilinks specializes in placing organic text links
across an ever-growing network of websites in order to build
rank and traffic for advertisers and increased revenue for
Intellilinks focuses on providing cutting edge
technology, while keeping the network seamless and secure to
bring results to their clients and revenue to their
Clean, organic link building with a network of
high quality sites.
Links within your specific niche for greater
Our links are sold for a flat monthly rate - not
based on traffic or clicks.
Intellilinks offers clean, organic links on a large
network of quality sites. All links are served as static
HTML and are spidered by search engines. Links can be
purchased in both the layout of the website, or within the
context of an article or blog post.
Intellilinks has no obligation and costs nothing to join
or use. They offer free links to those signing up through
links on this website.
Kontera works in a similar way to
Infolinks above, however, they have been around for much
longer. Traditionally as a publisher it was hard to get accepted by
Kontera but they seem to have relaxed their restrictions
of late. This meant as an advertiser your audience was
somewhat limited to the very big clients. However, now it
looks like Kontera is expanding giving a much broader target
Kontera is extremely easy to use.
Publishers simply add a few
lines of code to the end of your webpage and within 24 hours
additionally links start showing up on their page. These
When the user hovers over a link ad an shows up and if the
user clicks on it the pubisher is paid. From an advertisers
perspective this good because you can have complex picture
and video ads that get shown to the user but only if they
click on it do you get charged. If you look at some sites
that use Kontera you will see this to good effect. While this service does not provide you
with a complete replacement for all your ad serving need, since they do
not provide banner creatives etc., it does provide an
additional way to market things in a way that you know will
always be relevant, since it is keywords you specify that
are highlighted. The links are context sensitive and relevant so
conversion ratios can be very high for well designed
Kontera is nice because it is simply Plug and Play and
it provides an alternative advertising stream to the generic
banner ads that everybody is now used to subconsciously
It does not require any additional space or layout
considerations since it is integrated directly with the text
and so your ad shows up completely uncluttered.
In my opinion the inline text ads also look smarter than a
lot of other offerings.
In May 2011 Kontera started rolling out
additional features designed to improve the advertizing
experience for both publishers and advertizers alike. These
represent extensions of what
Kontera do today and are intended to deliver better
value and more targeted exposure for advertizers. The
Retargeting offering is part of
Kontera's Audience Program and leverages their unique
ability to understand and assess user interest via a
semantic engine designed to provide more focused and
Kontera's Retargeting presents a unique opportunity for
advertizers to gain greater targeted exposure from their
Kontera finds interested consumers on publisher sites
and qualifies their interest by leveraging their Synapse
technology. When they see these users elsewhere on the web
they show them relevant banners and share the revenues with
the publisher where the user first expressed interest.
The value add for the advertiser includes:
1) Additional exposure to specifically
2) No technical requirements
3) No change to user experience
4) Ability to participate in an exciting and novel
growth area in advertising
is a new affiliate program that was spun
off from Revenue Pilot which is now defunct. Exit
Junction is not strictly an adsense alternative but
instead is an excellent addition to adsense and other
context sensitive advertising programs. The key aspect
that makes it a unique new way to advertise and drive
traffic to your site is that their
approach is capture exit traffic from a site. The way
this works is as follows: Suppose a user runs a Google
search and a website you are advertising on scores
highly for that keyword. To have your link appear as a
sponsored link for this keyword on Google would be
expensive. However, consider that the user then goes to
the first site returned by Google and that site is
code. At first nothing happens, the page loads and the
user sees the page as normal. However say they now found
that this site was not what they were looking for and
they hit the back button in their browser. This is where
cuts in and provides unique advertising opportunities.
Instead of returning to the Google search
intercepts the back command and instead shows a series
of sponsored links that match the original Google search
The neat feature of
is that at present it is novel and hence the user, who was
not expecting the back button to show them an ad instead of
their original search page will be more likely to notice the
ad and use it to visit your site.
is therefore an ideal way to complement your existing
advertising efforts and will likely generate some very high
Clicksor is one of the major leaders in the field providing
CPC and CPM advertizing solutions that are similar to Adwords but much cheaper
and more effective for small businesses. They offer a huge range of advertizing
formats including all of the standard Adwords formats as well as some very
effective alternatives such as pop under and interstitial ads.
lets you sign up for both an advertiser and a publisher account and then freely
transfer your publishing income to your advertizing account in order to reduce
your advertizing costs.
One of the great things about
that they have a large network of high quality publishers
while still offering bid prices that are significantly lower
than equivalent keywords on Adwords. They are also, in my experience, much more tollerant
than Google. Clicksor also supports showing ads as Google public service ad
alternatives so you can still access Google Adsense
publisher sites and traffic but for significantly less
Clicksor also has a big advantage over a
number of the lower ranked alternatives on this site in that
their ads are truly context sensitive. Thus as an advertiser
you can be sure that your ads show only on relevant sites so
maximizing your click to customer conversion ratio. This means
visitors to websites showing ads are exposed to ads of the same subject as they were
searching for when they reached the site. This means the
effectiveness of your ads is maximized.
Clicksor allows you to start advertising from just 0.3c per click.
Significantly cheaper than the 5c minimum demanded by Adwords.
The ad creation and campaign control tools provided by
Clicksor are not perfect but they
are more than enough for you to perfect your ads and keep track of all of your
campaigns and expenditure.
Skimlinks' logo is "Unlock the cash in your content" and
in this they do well.
Skimlinks provides you with a highly
automated way to monetize your entire content. They focus on
two approaches, the first is the well known approach of
monetizing phrases on your site by automatically converting
them into affiliate links. The second is somewhat more
unique in that
Skimlinks can take regular links on your site
and redirect them through their affiliate servers. A brief
explanation of how this works is as follows:
You add normal product links to your site.
Your site looks normal to your readers with links
showing exactly where they are going and it doesn't
appear as if it is an advert.
Skimlinks automatically turns this link into an
equivalent affiliate link when a user clicks on it by
redirecting briefly through the
Everytime a user clicks through a product link that
Skimlinks is able to affiliate you earn a commission
The entire process is completely automated. You just add
Dynamic Oxygen are a relative newcomer to the field
having really only started at the end of 2010. However,
they are growing quickly and offer an excellent
alternative to the traditional Adwords route.
Dynamic Oxygen encourages advertisers of all sizes to
realize their sites' potential! One of the nice
things being that they are not focused purely on the
high end, very high turnover advertisers as well as
publishers but instead
cater to sites of all shapes, sizes and popularity. This
means that even advertisers with small budgets can still
get useful targeted exposure. DynamicOxygen's focus
also includes most international sites unlike many ad
providers that only cater for US or European traffic,
DynamicOxygen supports advertizing for worldwide
traffic making it ideal for non-US based advertisers and publishers.
In particular they feature:
Benefit from targeted ads with High
eCPM for your ENTIRE traffic.
Support for international
Enjoy unique ad formats not found
elsewhere, such as Interstitials, Layer Ads, Peeler Ads,
Anchor Ads, and more...
You can sign up for a no obligation, risk free account and
DynamicOxygen a try by following this
Granted they might not have the catchiest or easiest to
remember URL but
B4PSAds.com are a fairly good alternative
to Google Adwords and for those of you who were hit by
the debacle of AdBrite going bust
B4PSAds.com might offer a
reasonably good alternative there as well.
B4PSAds.com are a
complete publishing advertising solution offering Pay Per Click (PPC)
and Cost Per Action (CPA) to publishers and advertisers
B4PSAds.com has account managers that regularly review
sites making sure that content is high quality. This
ultimately translates into better value for money for
advertisers and better conversion rates. In the words of
B4PSAds 'stop wasting time and money on campaigns that
do not convert' and convert your advertising to
B4PSAds instead. Specifically they offer include:
CPA Bonuses - They pay CPA bonuses for
clicks that actually turn into actions for advertisers.
This means you can minimize your advertising costs by
restricting some costs to those clicks that actually
result in actions.
ROI Maximization Technology -
B4PSAds's technology will help advertisers reach
their targeted audiences and increase their ROI.
Custom Software -
B4PSAds software Rotates, Tests Campaigns & Ads,
then Scores Performance at the end of each day.
Researching keywords and building massive placement
lists are a thing of the past. They make it easy to get
your campaigns profitable.
Priority Ranking - Campaigns and Ads with
higher scores are given Top Priority. This will keep
your cost low and profits Higher.
No Risk - Request refund anytime for all
un-used balance in your account.
B4PSAds's system tests new placements using Pay per
Click and Cost Per Action to limit your risks while
constantly split testing creative, rotating landing pages
and zeroing-in on placements that give you the highest
conversions - totally on its own!
B4PSAds system is built to think and act just like us -
like normal humans - so it scales up ad campaigns where they
make money and equally as important, kills targets that lose
money. Using a unique hybrid pay per click advertising and
cost per action bidding system, it can intelligently
"level-up" ad campaigns whenever conversion rates increase,
according to your preset instructions.
You can target your ads by location, by market verticals
and demographics. All the while, the system will be
searching for the ads, the placements and landing pages that
bring you the highest click-thrus and conversions to give
your campaigns the best chance of success.
So sign up today and get started in under 2 minutes.